Uncertainty-driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment - Giacomo Marzi - Books - Springer Nature Switzerland AG - 9783030995331 - May 7, 2022
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Giacomo Marzi
Uncertainty-driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment 2022 edition

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This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty.

110 pages, 1 Illustrations, color; 2 Illustrations, black and white; XI, 110 p. 3 illus., 1 illus. i

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 7, 2022
ISBN13 9783030995331
Publishers Springer Nature Switzerland AG
Pages 110
Dimensions 150 × 220 × 20 mm   ·   303 g
Language German  

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