Visualizing Marketing: From Abstract to Intuitive - Palgrave Studies in Marketing, Organizations and Society - S. Umit Kucuk - Books - Springer International Publishing AG - 9783031182174 - March 23, 2024
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S. Umit Kucuk
Visualizing Marketing: From Abstract to Intuitive - Palgrave Studies in Marketing, Organizations and Society Second Edition 2023 edition

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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.

300 pages, 50 Illustrations, color; 36 Illustrations, black and white; XV, 300 p. 86 illus., 50 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 23, 2024
ISBN13 9783031182174
Publishers Springer International Publishing AG
Pages 300
Dimensions 150 × 220 × 10 mm   ·   411 g
Language English  

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