Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands - Fridrik Larsen - Books - Springer International Publishing AG - 9783031299681 - June 22, 2024
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Fridrik Larsen
Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands 2023 edition

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When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

150 pages, 15 Illustrations, black and white; XIII, 150 p. 15 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2024
ISBN13 9783031299681
Publishers Springer International Publishing AG
Pages 150
Dimensions 147 × 208 × 12 mm   ·   228 g
Language English  

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