Tell your friends about this item:
The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020 Albert N. Greco 1st ed. 2023 edition
Price
$ 52.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jul 2 - 8
Our customers say:
Add to your iMusic wish list
The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020
Albert N. Greco
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.
176 pages, 1 Illustrations, black and white; XVII, 176 p. 1 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 1, 2023 |
| ISBN13 | 9783031319631 |
| Publishers | Springer International Publishing AG |
| Pages | 176 |
| Dimensions | 150 × 220 × 20 mm · 388 g |
| Language | German |
More by Albert N. Greco
Show all![Cover for Albert N. Greco · Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities - Marketing and Communication in Higher Education (Hardcover Book) [2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/693/9783031661693.jpg?albert-n-greco-2024-scholarly-publishing-in-the-humanities-2000-2024-marketing-and-communications-challenges-and-opportunities-marketing-and-communication-in-higher-education-hardcover-book&class=scaled&v=1758075423)
![Cover for Albert N. Greco · The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies - Marketing and Communication in Higher Education (Hardcover Book) [1st ed. 2023 edition] (2023)](https://imusic.b-cdn.net/images/item/original/149/9783031304149.jpg?albert-n-greco-2023-the-college-textbook-publishing-industry-in-the-u-s-2000-2022-the-search-for-competitive-marketing-strategies-marketing-and-communication-in-higher-education-hardcover-book&class=scaled&v=1749655209)
![Cover for Albert N. Greco · The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries (Hardcover Book) [2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/186/9783030395186.jpg?albert-n-greco-2020-the-marketing-of-world-war-ii-in-the-us-1939-1946-a-business-history-of-the-us-government-and-the-media-and-entertainment-industries-hardcover-book&class=scaled&v=1593017469)
![Cover for Albert N. Greco · The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939–1946 (Hardcover Book) [2019 edition] (2018)](https://imusic.b-cdn.net/images/item/original/489/9783319995489.jpg?albert-n-greco-2018-the-growth-of-the-scholarly-publishing-industry-in-the-u-s-a-business-history-of-a-changing-marketplace-1939-1946-hardcover-book&class=scaled&v=1569927823)
Mere med samme udgiver
![Cover for Keren Epstein-Gilboa · The Breastfeeding Relationship and Children’s Social and Emotional Development (Hardcover Book) [2025 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Transmission Electron Microscopy: The Companion Volume (Paperback Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/916/9783031807916.jpg?2027-transmission-electron-microscopy-the-companion-volume-paperback-book&class=scaled&v=1780320082)
![Cover for Werner Kempf · Dermatopathology (Hardcover Book) [Third Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/711/9783031989711.jpg?werner-kempf-2027-dermatopathology-hardcover-book&class=scaled&v=1774452112)
![Cover for T. S. Venkatesh · Strength of Materials: Volume I: Concepts, Problems & Solutions (Hardcover Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/846/9783031955846.jpg?t-s-venkatesh-2027-strength-of-materials-volume-i-concepts-problems-solutions-hardcover-book&class=scaled&v=1778114493)
![Cover for Christopher M. Brown · The Democratization of Cuba (Hardcover Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/523/9783319660523.jpg?christopher-m-brown-2026-the-democratization-of-cuba-hardcover-book&class=scaled&v=1594018037)
![Cover for Simone Cerreia-Vioglio · Principles of Mathematics for Economics (Paperback Book) [1st ed. 2017 edition] (2026)](https://imusic.b-cdn.net/images/item/original/131/9783319447131.jpg?simone-cerreia-vioglio-2026-principles-of-mathematics-for-economics-paperback-book&class=scaled&v=1606717221)
![Cover for Eva Maria Javier Delmo · Transplantation Medicine and Organ Donation in Germany: The Medical, Legal, Organizational and Ethical Frameworks (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/413/9783031494413.jpg?eva-maria-javier-delmo-2026-transplantation-medicine-and-organ-donation-in-germany-the-medical-legal-organizational-and-ethical-frameworks-hardcover-book&class=scaled&v=1728706992)
![Cover for Neculai Andrei · Modern Numerical Nonlinear Optimization - Springer Optimization and Its Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/936/9783031946936.jpg?neculai-andrei-2026-modern-numerical-nonlinear-optimization-springer-optimization-and-its-applications-hardcover-book&class=scaled&v=1774528650)
![Cover for Keratoprostheses: Overcoming Corneal Blindness (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/906/9783031770906.jpg?2026-keratoprostheses-overcoming-corneal-blindness-hardcover-book&class=scaled&v=1774452309)
![Cover for Monica Catherine O'Brien · Understanding and Responding to the French Pox in Frankfurt am Main and Nuremberg, 1495–1700: Contagion, Practicality, and Morality - Palgrave Studies in Medieval and Early Modern Medicine (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/244/9783031469244.jpg?monica-catherine-o-brien-2026-understanding-and-responding-to-the-french-pox-in-frankfurt-am-main-and-nuremberg-1495-1700-contagion-practicality-and-morality-palgrave-studies-in-medieval-and-early-modern-medicine-hardcover-book&class=scaled&v=1780034060)
![Cover for Patricio Aroca · Regional Business Cycles in Mexico, Brazil, and Chile: A Sub-National Analysis of Economic Fluctuations - SpringerBriefs in Regional Science (Paperback Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/658/9783319988658.jpg?patricio-aroca-2026-regional-business-cycles-in-mexico-brazil-and-chile-a-sub-national-analysis-of-economic-fluctuations-springerbriefs-in-regional-science-paperback-book&class=scaled&v=1546500016)
![Cover for Reinhard Noll · Laser-Induced Breakdown Spectroscopy: Fundamentals and Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/692/9783031853692.jpg?reinhard-noll-2026-laser-induced-breakdown-spectroscopy-fundamentals-and-applications-hardcover-book&class=scaled&v=1774530627)
![Cover for Fan Lin · Handbook of Practical Immunohistochemistry: Frequently Asked Questions (Book) [Fourth Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/070/9783031992070.jpg?fan-lin-2026-handbook-of-practical-immunohistochemistry-frequently-asked-questions-book&class=scaled&v=1770516983)
See all of Albert N. Greco ( e.g. Hardcover Book and Paperback Book )