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Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era Riccardo Rialti 2023 edition
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Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era
Riccardo Rialti
Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 1, 2024 |
| ISBN13 | 9783031336485 |
| Publishers | Springer International Publishing AG |
| Pages | 198 |
| Dimensions | 150 × 220 × 10 mm · 281 g |
| Language | German |
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