Artificial Intelligence and Transforming Digital Marketing - Studies in Systems, Decision and Control - Allam Hamdan - Books - Springer International Publishing AG - 9783031358272 - October 4, 2023
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Allam Hamdan
Artificial Intelligence and Transforming Digital Marketing - Studies in Systems, Decision and Control 2024 edition

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This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

1188 pages, 251 Illustrations, color; 33 Illustrations, black and white; XX, 1188 p. 284 illus., 251

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 4, 2023
ISBN13 9783031358272
Publishers Springer International Publishing AG
Pages 1188
Dimensions 150 × 220 × 20 mm   ·   2.11 kg
Language English  
Editor Aldhaen, Esra Saleh
Editor Hamdan, Allam

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