Active Price Management: Be a Price Maker, Not a Price Taker! - Business Guides on the Go - Sven Reinecke - Books - Springer International Publishing AG - 9783031420481 - November 2, 2023
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Sven Reinecke
Active Price Management: Be a Price Maker, Not a Price Taker! - Business Guides on the Go 1st ed. 2023 edition

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This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.

108 pages, 18 Illustrations, black and white; IV, 108 p. 18 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 2, 2023
ISBN13 9783031420481
Publishers Springer International Publishing AG
Pages 90
Dimensions 219 × 152 × 13 mm   ·   258 g
Language English  

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