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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials V. Kumar Second Edition 2024 edition
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials
V. Kumar
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
280 pages, 14 Illustrations, color; 48 Illustrations, black and white; XXVIII, 280 p. 62 illus., 14
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 20, 2024 |
| ISBN13 | 9783031432989 |
| Publishers | Springer International Publishing AG |
| Pages | 280 |
| Dimensions | 150 × 220 × 10 mm · 430 g |
| Language | German |
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