Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics - Contributions to Management Science - Cecilia Grieco - Books - Springer International Publishing AG - 9783031762789 - November 30, 2024
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Cecilia Grieco
Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics - Contributions to Management Science 2024 edition

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The book examines the essential aspects of consumer behavior within the sharing economy. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2024
ISBN13 9783031762789
Publishers Springer International Publishing AG
Pages 101
Dimensions 150 × 220 × 20 mm   ·   340 g
Language German  

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