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The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis - Great Thinkers in Marketing
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis - Great Thinkers in Marketing
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | July 28, 2026 |
| ISBN13 | 9783031880599 |
| Publishers | Springer International Publishing AG |
| Pages | 424 |
| Dimensions | 150 × 220 × 20 mm · 668 g (Weight (estimated)) |
| Editor | Lynch Jr., John G. |
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