Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities - Palgrave Studies in Marketing, Organizations and Society - Guido Grunwald - Books - Springer International Publishing AG - 9783031883484 - May 27, 2025
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Guido Grunwald
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities - Palgrave Studies in Marketing, Organizations and Society

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Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 27, 2025
ISBN13 9783031883484
Publishers Springer International Publishing AG
Pages 268
Dimensions 150 × 220 × 20 mm   ·   486 g
Language German  

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