Pricing for Strategic Managers: The Theory and Practice of Implementing Pricing Decisions - Gabor Rekettye - Books - Springer International Publishing AG - 9783031905254 - October 27, 2025
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Gabor Rekettye
Pricing for Strategic Managers: The Theory and Practice of Implementing Pricing Decisions Second Edition 2025 edition

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While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 27, 2025
ISBN13 9783031905254
Publishers Springer International Publishing AG
Pages 331
Dimensions 242 × 164 × 27 mm   ·   702 g
Language English  

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