Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader - Betteke van Ruler - Books - De Gruyter - 9783110176124 - March 25, 2004
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Betteke van Ruler
Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader

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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 25, 2004
ISBN13 9783110176124
Publishers De Gruyter
Pages 515
Dimensions 155 × 230 × 29 mm   ·   910 g
Language German  
Editor Ruler, Betteke van
Editor Vercic, Dejan

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