Interpreting Television News (Communications Monograph) - Gabi Schaap - Books - De Gruyter Mouton - 9783110209891 - October 16, 2009
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Gabi Schaap
Interpreting Television News (Communications Monograph) 1st edition

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Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 16, 2009
ISBN13 9783110209891
Publishers De Gruyter Mouton
Pages 326
Dimensions 156 × 234 × 19 mm   ·   656 g
Language German  

See all of Gabi Schaap ( e.g. Hardcover Book )