Product Variety in Automotive Industry: Understanding Niche Markets in America - SpringerBriefs in Business - Marco Guerzoni - Books - Springer International Publishing AG - 9783319019062 - October 17, 2013
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Marco Guerzoni
Product Variety in Automotive Industry: Understanding Niche Markets in America - SpringerBriefs in Business 2014 edition

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This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.?

74 pages, 1 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 17, 2013
ISBN13 9783319019062
Publishers Springer International Publishing AG
Pages 63
Dimensions 155 × 235 × 4 mm   ·   117 g
Language English  

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