Product Variety in Automotive Industry: Understanding Niche Markets in America - SpringerBriefs in Business - Marco Guerzoni - Books - Springer International Publishing AG - 9783319019062 - October 17, 2013
In case cover and title do not match, the title is correct

Marco Guerzoni
Product Variety in Automotive Industry: Understanding Niche Markets in America - SpringerBriefs in Business 2014 edition

Price
$ 55.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 2 - 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.?

74 pages, 1 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 17, 2013
ISBN13 9783319019062
Publishers Springer International Publishing AG
Pages 63
Dimensions 155 × 235 × 4 mm   ·   117 g
Language English  

Mere med samme udgiver

See all of Marco Guerzoni ( e.g. Paperback Book )