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Top Down Innovation - SpringerBriefs in Business Mary J. Cronin 2014 edition
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Top Down Innovation - SpringerBriefs in Business
Mary J. Cronin
Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges.
100 pages, 4 colour illustrations, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 16, 2014 |
| ISBN13 | 9783319039008 |
| Publishers | Springer International Publishing AG |
| Pages | 77 |
| Dimensions | 155 × 235 × 5 mm · 136 g |
| Language | French |
| Editor | Cronin, Mary J. |
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