National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 - Springer Proceedings in Business and Economics - Juan Carlos Gazquez-abad - Books - Springer International Publishing AG - 9783319071930 - June 26, 2014
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Juan Carlos Gazquez-abad
National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 - Springer Proceedings in Business and Economics

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This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

203 pages, 14 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 26, 2014
ISBN13 9783319071930
Publishers Springer International Publishing AG
Genre Aspects (Academic) > Business Aspects
Pages 192
Dimensions 155 × 235 × 11 mm   ·   294 g
Language German  
Editor Esteban-Millat, Irene
Editor Gazquez-Abad, Juan Carlos
Editor Martinez-Lopez, Francisco J.
Editor Mondejar-Jimenez, Juan Antonio

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