Managing Media Firms and Industries: What's So Special About Media Management? - Media Business and Innovation - Gregory Ferrell Lowe - Books - Springer International Publishing AG - 9783319085142 - August 31, 2015
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Gregory Ferrell Lowe
Managing Media Firms and Industries: What's So Special About Media Management? - Media Business and Innovation 1st ed. 2016 edition

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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

382 pages, 7 black & white illustrations, 13 colour illustrations, 16 black & white tables, biograph

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 2015
ISBN13 9783319085142
Publishers Springer International Publishing AG
Genre Aspects (Academic) > Business Aspects
Pages 382
Dimensions 155 × 235 × 22 mm   ·   725 g
Language French  
Editor Brown, Charles
Editor Lowe, Gregory Ferrell

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