Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319111001 - December 2, 2014
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

497 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 2, 2014
ISBN13 9783319111001
Publishers Springer International Publishing AG
Pages 497
Dimensions 150 × 220 × 20 mm   ·   776 g   (Weight (estimated))
Language English  
Editor Malhotra, Naresh K.

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