Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319118147 - December 13, 2015
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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1st ed. 2016 edition

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

560 pages, 20 black & white illustrations, 20 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 13, 2015
ISBN13 9783319118147
Publishers Springer International Publishing AG
Pages 896
Dimensions 150 × 220 × 20 mm   ·   1.70 kg
Language German  
Editor Bushardt, Christian
Editor Krey, Nina
Editor Obal, Michael W.

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