Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing S - - Books - Springer International Publishing AG - 9783319118444 - December 1, 2014
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing S 2015 edition

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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

394 pages, 27 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2014
ISBN13 9783319118444
Publishers Springer International Publishing AG
Pages 353
Dimensions 216 × 278 × 24 mm   ·   1.01 kg   (Weight (estimated))
Language English  
Editor Spotts, Harlan E.

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