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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Mihalis Kavaratzis 2015 edition
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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
Mihalis Kavaratzis
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
248 pages, 33 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 8, 2014 |
| ISBN13 | 9783319124230 |
| Publishers | Springer International Publishing AG |
| Pages | 248 |
| Dimensions | 155 × 235 × 22 mm · 544 g |
| Language | French |
| Editor | Ashworth, Gregory J. |
| Editor | Kavaratzis, Mihalis |
| Editor | Warnaby, Gary |
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