Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319130774 - March 16, 2015
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition

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The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.

429 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 16, 2015
ISBN13 9783319130774
Publishers Springer International Publishing AG
Pages 429
Dimensions 150 × 220 × 20 mm   ·   675 g   (Weight (estimated))
Language English  
Editor Noble, Charles H.

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