Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies - Sunil Sahadev - Books - Springer International Publishing AG - 9783319134390 - March 24, 2015
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Sunil Sahadev
Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies 2015 edition

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This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.

173 pages, 17 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 24, 2015
ISBN13 9783319134390
Publishers Springer International Publishing AG
Pages 173
Dimensions 442 × 245 × 16 mm   ·   414 g
Language French  
Editor Malhotra, Neeru
Editor Purani, Keyoor
Editor Sahadev, Sunil

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