Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation - Alexander Brem - Books - Springer International Publishing AG - 9783319145228 - April 21, 2015
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Alexander Brem
Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

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Adoption of Innovation

230 pages, 15 black & white illustrations, 20 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 21, 2015
ISBN13 9783319145228
Publishers Springer International Publishing AG
Pages 230
Dimensions 155 × 235 × 14 mm   ·   512 g
Language French  
Editor Brem, Alexander
Editor Viardot, Eric

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