Wine Queens: Understanding the Role of Women in Wine Marketing - SpringerBriefs in Business - Mojca Ramsak - Books - Springer International Publishing AG - 9783319166605 - March 31, 2015
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Mojca Ramsak
Wine Queens: Understanding the Role of Women in Wine Marketing - SpringerBriefs in Business 2015 edition

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This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry.

49 pages, 3 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2015
ISBN13 9783319166605
Publishers Springer International Publishing AG
Pages 49
Dimensions 155 × 235 × 3 mm   ·   104 g
Language French  

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