Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319169361 - July 13, 2015
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition

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It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others.

650 pages, 67 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 13, 2015
ISBN13 9783319169361
Publishers Springer International Publishing AG
Pages 638
Dimensions 150 × 220 × 20 mm   ·   986 g   (Weight (estimated))
Language English  
Editor Lamb, Jr., Charles W.
Editor Rogers III, John C.

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