The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319169750 - May 5, 2015
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The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition

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This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges.

345 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 5, 2015
ISBN13 9783319169750
Publishers Springer International Publishing AG
Pages 345
Dimensions 150 × 220 × 20 mm   ·   550 g   (Weight (estimated))
Language English  
Editor Bellur, Venkatakrishna V.

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