Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319170541 - June 9, 2015
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition

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This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

683 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 9, 2015
ISBN13 9783319170541
Publishers Springer International Publishing AG
Pages 683
Dimensions 150 × 220 × 20 mm   ·   1.05 kg   (Weight (estimated))
Language English  
Editor Hawes, Jon M.

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