Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319186863 - June 25, 2015
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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 edition

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This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

470 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 25, 2015
ISBN13 9783319186863
Publishers Springer International Publishing AG
Pages 470
Dimensions 150 × 220 × 20 mm   ·   736 g   (Weight (estimated))
Language English  
Editor Campbell, Colin L.

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