Advances in National Brand and Private Label Marketing: Second International Conference, 2015 - Springer Proceedings in Business and Economics - Francisco Martinez-lopez - Books - Springer International Publishing AG - 9783319201818 - June 12, 2015
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Francisco Martinez-lopez
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 - Springer Proceedings in Business and Economics 2015 edition

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This book presents the latest research and recent studies in the field of national brand and private label marketing.

211 pages, 18 black & white illustrations, 5 colour illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 12, 2015
ISBN13 9783319201818
Publishers Springer International Publishing AG
Pages 211
Dimensions 155 × 235 × 12 mm   ·   317 g
Language French  
Editor Gazquez-Abad, Juan Carlos
Editor Martinez-Lopez, Francisco J.
Editor Sethuraman, Raj

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