Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319241821 - December 2, 2015
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1st ed. 2016 edition

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

922 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 2, 2015
ISBN13 9783319241821
Publishers Springer International Publishing AG
Pages 922
Dimensions 285 × 217 × 59 mm   ·   2.62 kg   (Weight (estimated))
Language English  
Editor Campbell, Colin
Editor Ma, Junzhao (Jonathon)

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