Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319298764 - June 28, 2016
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Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1st ed. 2016 edition

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This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.

744 pages, 12 black & white illustrations, 11 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 28, 2016
ISBN13 9783319298764
Publishers Springer International Publishing AG
Pages 987
Dimensions 155 × 235 × 52 mm   ·   1.59 kg
Language French  
Editor Petruzzellis, Luca
Editor Winer, Russell S.

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