Mobile Marketing Channel: Online Consumer Behavior - SpringerBriefs in Business - Mahmud Akhter Shareef - Books - Springer International Publishing AG - 9783319312859 - June 24, 2016
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Mobile Marketing Channel: Online Consumer Behavior - SpringerBriefs in Business 1st ed. 2016 edition

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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.


121 pages, 12 colour illustrations, 12 colour tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2016
ISBN13 9783319312859
Publishers Springer International Publishing AG
Pages 132
Dimensions 234 × 158 × 13 mm   ·   250 g
Language French