Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment - Management for Professionals - Cedomir Nestorovic - Books - Springer International Publishing AG - 9783319327525 - August 2, 2016
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Cedomir Nestorovic
Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment - Management for Professionals 1st ed. 2016 edition

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Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

271 pages, 5 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 2, 2016
ISBN13 9783319327525
Publishers Springer International Publishing AG
Pages 247
Dimensions 243 × 166 × 20 mm   ·   557 g
Language French  

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