Services Marketing Cases in Emerging Markets: An Asian Perspective - Roy - Books - Springer International Publishing AG - 9783319329680 - September 15, 2016
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Roy
Services Marketing Cases in Emerging Markets: An Asian Perspective 1st ed. 2017 edition

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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.

194 pages, 4 black & white illustrations, 24 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 15, 2016
ISBN13 9783319329680
Publishers Springer International Publishing AG
Pages 184
Dimensions 243 × 166 × 18 mm   ·   453 g
Language German  
Editor Mutum, Dilip S.
Editor Nguyen, Bang
Editor Roy, Sanjit Kumar

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