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Market Entry into the USA: Why European Companies Fail and How to Succeed - Management for Professionals Ralf Drews Softcover reprint of the original 1st ed. 2016 edition
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Market Entry into the USA: Why European Companies Fail and How to Succeed - Management for Professionals
Ralf Drews
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.
125 pages, Bibliography; 33 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 22, 2016 |
| ISBN13 | 9783319373270 |
| Publishers | Springer International Publishing AG |
| Pages | 125 |
| Dimensions | 155 × 235 × 8 mm · 213 g |
| Language | English |
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