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Aerospace Marketing Management: A Handbook for the Entire Value Chain - Management for Professionals Philippe Malaval Softcover reprint of the original 1st ed. 2014 edition
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Aerospace Marketing Management: A Handbook for the Entire Value Chain - Management for Professionals
Philippe Malaval
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.
605 pages, 375 black & white illustrations, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 17, 2016 |
| ISBN13 | 9783319377582 |
| Publishers | Springer International Publishing AG |
| Pages | 590 |
| Dimensions | 155 × 235 × 31 mm · 839 g |
| Language | German |
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