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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Contributions to Management Science Gerhard Aust Softcover reprint of the original 1st ed. 2015 edition
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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Contributions to Management Science
Gerhard Aust
In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising.
171 pages, 34 black & white illustrations, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 22, 2016 |
| ISBN13 | 9783319384429 |
| Publishers | Springer International Publishing AG |
| Pages | 149 |
| Dimensions | 155 × 235 × 9 mm · 249 g |
| Language | German |
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