Advances in National Brand and Private Label Marketing: Third International Conference, 2016 - Springer Proceedings in Business and Economics - - Books - Springer International Publishing AG - 9783319399454 - June 7, 2016
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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 - Springer Proceedings in Business and Economics 1st ed. 2016 edition

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This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona.

171 pages, 7 black & white illustrations, 1 colour illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 7, 2016
ISBN13 9783319399454
Publishers Springer International Publishing AG
Pages 161
Dimensions 155 × 235 × 9 mm   ·   249 g
Language German  
Editor Gazquez-Abad, Juan Carlos
Editor Gijsbrecht, Els
Editor Martinez-Lopez, Francisco J.

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