Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume - Adhikari - Books - Springer International Publishing AG - 9783319526966 - June 8, 2017
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Adhikari
Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume 1st ed. 2017 edition

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This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.

90 pages, 8 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 8, 2017
ISBN13 9783319526966
Publishers Springer International Publishing AG
Pages 90
Dimensions 234 × 154 × 13 mm   ·   182 g
Editor Adhikari, Atanu
Editor Roy, Sanjit Kumar

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