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Fraud Prevention in Online Digital Advertising Zhu 1st ed. 2017 edition
Fraud Prevention in Online Digital Advertising
Zhu
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.
54 pages, 15 Illustrations, color; 72 Illustrations, black and white; XIV, 54 p. 87 illus., 15 illus
| Media | Books Book |
| Released | June 23, 2017 |
| ISBN13 | 9783319567921 |
| Publishers | Springer International Publishing AG |
| Pages | 54 |
| Dimensions | 150 × 220 × 20 mm · 250 g (Weight (estimated)) |
| Language | German |
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