Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases - - Books - Springer International Publishing AG - 9783319754611 - September 14, 2018
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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases 2019 edition

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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

366 pages, 25 Illustrations, black and white; XV, 366 p. 25 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 14, 2018
ISBN13 9783319754611
Publishers Springer International Publishing AG
Pages 388
Dimensions 219 × 158 × 23 mm   ·   646 g
Language German  
Editor Robinson, Richard N. S.
Editor Sigala, Marianna

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