Market Driven Political Advertising: Social, Digital and Mobile Marketing - Palgrave Studies in Political Marketing and Management - Andrew Hughes - Books - Springer International Publishing AG - 9783319777290 - June 28, 2018
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Andrew Hughes
Market Driven Political Advertising: Social, Digital and Mobile Marketing - Palgrave Studies in Political Marketing and Management 2018 edition

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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.

137 pages, 3 Illustrations, black and white; XIII, 137 p. 3 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 28, 2018
ISBN13 9783319777290
Publishers Springer International Publishing AG
Pages 137
Dimensions 150 × 220 × 20 mm   ·   335 g
Language German  

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