Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals - Pierre Mora - Books - Springer International Publishing AG - 9783319796345 - March 28, 2019
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Pierre Mora
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals Softcover reprint of the original 1st ed. 2016 edition

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In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

219 pages, 66 Illustrations, color; 2 Illustrations, black and white; XII, 219 p. 68 illus., 66 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 28, 2019
ISBN13 9783319796345
Publishers Springer International Publishing AG
Pages 219
Dimensions 150 × 220 × 10 mm   ·   359 g
Language German  

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