Managing Organizational Crisis and Brand Trauma - Dennis W. Tafoya - Books - Springer International Publishing AG - 9783319869209 - August 18, 2018
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Dennis W. Tafoya
Managing Organizational Crisis and Brand Trauma Softcover reprint of the original 1st ed. 2018 edition

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This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.

256 pages, 3 Illustrations, color; 9 Illustrations, black and white; XV, 256 p. 12 illus., 3 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 18, 2018
ISBN13 9783319869209
Publishers Springer International Publishing AG
Pages 256
Dimensions 150 × 220 × 10 mm   ·   356 g
Language German  

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