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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age Iva Petkova 2018 edition
Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
Iva Petkova
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence.
188 pages, 1 Tables, color; 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 6, 2018 |
| ISBN13 | 9783319907062 |
| Publishers | Springer International Publishing AG |
| Pages | 188 |
| Dimensions | 154 × 219 × 18 mm · 380 g |
| Language | German |