Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age - Iva Petkova - Books - Springer International Publishing AG - 9783319907062 - June 6, 2018
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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 2018 edition

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Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence.


188 pages, 1 Tables, color; 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 6, 2018
ISBN13 9783319907062
Publishers Springer International Publishing AG
Pages 188
Dimensions 154 × 219 × 18 mm   ·   380 g
Language German  

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