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Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf Ralph Berndt Softcover Reprint of the Original 1st 1993 edition
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Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf
Ralph Berndt
1044 pages, black & white illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 25, 2012 |
| ISBN13 | 9783322825407 |
| Publishers | Gabler Verlag |
| Pages | 1044 |
| Dimensions | 170 × 244 × 53 mm · 1.67 kg |
| Language | German |
| Editor | Berndt, Ralph |
| Editor | Hermanns, Arnold |
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