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Multivariate Werbewirkungskontrolle: Konzepte Zur Auswertung Von Werbetests - Neue Betriebswirtschaftliche Forschung (Nbf) Manfred Schwaiger 1997 edition
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Multivariate Werbewirkungskontrolle: Konzepte Zur Auswertung Von Werbetests - Neue Betriebswirtschaftliche Forschung (Nbf)
Manfred Schwaiger
296 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 15, 1997 |
| ISBN13 | 9783409128414 |
| Publishers | Gabler Verlag |
| Pages | 296 |
| Dimensions | 148 × 210 × 17 mm · 381 g |
| Language | German |
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