Harry Bouwman

Mobile Service Innovation and Business Models Harry Bouwman 2008 edition

Marc Notes: Telematica Instituut and Delf University of Technology--Cover.; Includes bibliographical references and index. Jacket Description/Back: Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and based on it the STOF method. The STOF model provides a holistic view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability. "Table of Contents: Freeband Preface -- Science Preface -- Industry Preface -- Part I. Theory -- Introduction / H. Bouwman, T. Haaker, H. De Vos -- 1. Service Innovation and Business Models / H. Bouwman, E. Fielt -- 1.1. Services and Innovation: A First Positioning -- 1.2. The Importance of Service Innovation and Services R&D -- 1.3. Drivers and Trends for Service Innovation -- 1.4. A More Detailed View on Services -- 1.4.1. Types of Services -- 1.4.2. Electronic Services -- 1.5. Service Innovation -- 1.6. New Service Development and Design -- 1.7. From Service Innovation to Business Models -- 2. Conceptualizing the STOF Model / H. Bouwman, E. Faber, T. Haaker, B. Kijl, M. De Reuver -- 2.1. Business Model Concept, Typologies and Components -- 2.1.1. Definitions -- 2.1.2. Classifications -- 2.1.3. Components -- 2.2. The STOF Business Model Domains -- 2.2.1. Service Domain -- 2.2.2. Technology Domain -- 2.2.3. Organization Domain -- 2.2.4. Finance Domain -- 2.3. From a Static Model to a Dynamic Model -- 2.3.1. Business Model Phases -- 2.3.2. External Forces -- 2.3.3. A Dynamic Business Model Framework -- 3. STOF Model: Critical Design Issues and Critical Success Factors / H. Bouwman, E. Faber, E. Fielt, T. Haaker, M. De Reuver -- 3.1. Designing the Business Models -- 3.1.1. Critical Design Issues -- 3.2. Critical Success Factors for Customer and Network Value -- 3.2.1. Creating Customer Value -- 3.2.2. Creating Network Value -- 4. The Mobile Context Explored / M. De Reuver, H. Bouwman, T. De Koning -- 4.1. The Value of Mobility -- 4.2. Mobile Services -- 4.3. Mobile and Wireless Technology -- 4.3.1. Wireless Networks -- 4.3.2. Accessing the Mobile Internet -- 4.3.3. Devices -- 4.4. Organizational Arrangements -- 4.4.1. Roles in Mobile Value Networks -- 4.4.2. Governance Models -- 4.5. Financial Arrangements -- 4.5.1. Division of Costs, Investments and Revenues -- 4.5.2. End-User Tariffs -- 4.6. Typical Mobile Services Business Models -- 5. The STOF Method / H. De Vos, T. Haaker -- 5.1. Design Process -- 5.1.1. Step 1: Quick Scan -- 5.1.2. Step 2: Evaluation with CSFs -- 5.1.3. Step 3: Specification of CDIs -- 5.1.4. Step 4: Evaluation -- 5.2. Applying the STOF Method -- 5.2.1. Alternative Ways to Use the STOF Method -- 6. What's Next? Some Thoughts and a Research Agenda / H. Bouwman, E. Faber, T. Haaker, R. Feenstra -- 6.1. Summary and Outlook -- 6.2. Practical Implications -- 6.2.1. Support Tools -- 6.2.2. Service Bundling and Service Composition -- 6.2.3. Business Models and Business Processes: Towards a Modeling Approach -- 6.3. Academic Implications -- 6.3.1. Business Models and the Testing of Core Concepts and Causal Models: Internal and External Validity -- 6.3.2. Validation of our Design Method -- 6.3.3. Business Models and Wind Tunneling: Predictive Validity -- 6.4. Introduction to Part II -- Part II. Applications -- 7. A Practitioner View on Generic Design Issues and Success Factors / M. De Reuver, H. Bouwman -- 8. The Dynamic STOF Model in Practice / M. De Reuver, H. Bouwman -- 9. A We-Centric Service: The PolicePointer / M. De Reuver, M. Steen -- 10. Balancing Customer and Network Value of Mobile Payment Services / E. Faber, H. Bouwman -- 11. Robustness of IPTV Business Models / H. Bouwman, M. Zhengjia, P. Van Der Duin, S. Limonard -- 12. Mobile Service Bundles / T. Haaker -- 13. Designing Mobile Remittance Services in Developing Countries / H. Bouwman, J.-C. Sandy -- 14. Assessing the Business Potential for New Mobile Services from Mock-Up Evaluation / T. Haaker, B. Kijl -- 15. A Standalone Digital Music Vending Service / H. Bouwman, M. De Reuver, H. Schipper -- 16. From Prototype to Exploitation: Mobile Services for Patients with Chronic Lower Back Pain / E. Fielt, R. Huis In't Veld, M. Vollenbroek-Hutten -- 17. From Prototype to Exploitation: Organizational Arrangements for a Personalized Dementia Directory / H. De Vos, T. Haaker, R.-M. Droes -- Abbreviations -- References -- Authors -- Index.

Contributor Bio:  Bouwman, Harry Harry Bouwman is the Finnish Distinguished Professor at the Institute for Advanced Management Systems Research, Abo Akademi University, Turku Finland, and the Associate professor at Delft University of Technology, Information and Communication Technology, Faculty Technology, Policy and Management, Delft, The Netherlands. He served as an interim chair of the ICT-section in the period 2000-2002, in 2004 and from 2007- 2009. He studied political science at the Free University of Amsterdam (1979). He is specialized in research methods and techniques, statistic and communication sciences. He followed courses in the domain of Computer Science at the Open University (1985-86). He received his PhD at Catholic University Nijmegen in 1986 at the Faculty of Social Science.